Segment 1: Having A Focus For Your Innovation Search
Where to focus?
- Moving into new competitive arenas
- Expansion into new geographies
- Improvement in industry structure
- Innovation in value delivery system
- Innovation in products and services
- New or existing customers
What customer segments that should be the focus of the innovation?
- YUPPIES
- YUFFIES
- MOBY/DOBY
- WOOFS
- SKIPPIES
- “Sandwichers”
Listen to the podcast to hear the definitions of the above segments.
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