Segment 1: Making The Innovation Pitch Make sure the idea is ready How big is the idea? Understand how decisions are made Work from their perspective Structure the pitch 5 second, 5 minute & 30 minute pitches 10/20/30 (thanks to Guy Kawasaki) Test your pitch Deliver the pitch Have a demonstration Segment 2: Killer Question […]
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Segment 1: White Space Innovations Create an innovation map to find the white space opportunities by mapping this history of your products, markets, industry or customer segments against two dimensions Vertical dimension: convenience/experience Horizontal dimension: quality By mapping the history, you will start to see the rut that you are in. Identify white space opportunities by looking for open space beyond the trend […]
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Segment 1: Tools And Tricks To Overcome Creativity Block Talking Pictures Concept Fan Drawing Brutethink Thril Problem Reversal Circle of Opportunity Segment 2: Killer Question Of The Week Redefine the problem ‘There is usually more than one-way of looking at problems. You could also define this one as ….’ ‘… but the main point of […]
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Segment 1: India, China and the Creative Economy Developed coutries need to stop focusing on the offshoreing (right-shoring) of work. Offshoring is an issue: Forrestor predicts that 3.3 million white collar jobs equalling $136 billion is wages will shift to low cost countries such as India, China and Russia by 2015 Wester Europe will loose […]
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Dateline: Hong Kong Segment 1: Innovation Gravity – Innovation success creates complacency – You you have to fight that complacenty – what I call ‘innovation gravity’ – How? – Ingnore past success – Create new challenges for yourself and your team. Don’t accept the “same as last time” objectives – If you can’t find it […]
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Dateline: Saratoga, CA Segment 1: Insane Simplicity Easy to make the simple complex Hard to make the complex simple The reasons so many teams get it wrong Teams design the product/solution for themselves rather than the customer Lack of emersion with the customer Minimal early validation Suggestions to get it right Hire an anthropologist (study […]
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Dateline: Saratoga, CA Segment 1: Brain On Auto-Pilot – The brain takes over even when the eyes are seeing something else – Example: Riding on an escalator that is broken – Make sure to turn the auto-pilot off when you are brainstorming Ignore the “voice” Ignore the “catch” or the hesitation Ignore the “editor” Ignore […]
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Segment 1: 10 Infrastructure Requirements For The Creative Economy Establish innovation friendly education system Establish a set of BOG’s (Bold Outrageous Goals) to focus research and investment Strengthen links between research and industry Encourage innovation transfer between research and industry Provide R&D tax (investment) incentive to encourage investments Nurture local & regional innovation funding Support […]
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Dateline: Saratoga, CA Segment 1: High Performance Innovation Teams – Create a Bold Outrageous Goal (BOG) – Identify an Enemy – Freedom from the corporate hairball – Assign the “right” resources – The right team mix 1 Strong Visionary – the sole of the innovation being creating 1 “Radar O’Reilly” – they can fix any […]
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