Ethnography and Life Caching
by
Dateline: Amsterdam Segment 1: Using ethnography to identify ideas from your customers – Develop holistic view of the customer needs (e.g. transportation) – Expose and record “tribal knowledge” (things that people do automatically) – Identify customer frustrations and areas or less than optimal efficiency. Segment 2: Weak Signals – Life Caching Segment 3: Killer Question […]
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